LIMITED EDITION
This boutique gem at The Miami Beach EDITION showcases global trendsetting items.
The Marketing Manager led a Summer Gift Guide campaign to promote the Limited EDITION boutique. The team curated a list of items to capture content and promote on all marketing channels to inspire guests, members, and residents to shop at this elevated gift shop.
NEWSLETTER CONTENT WRITING & EDITING
Summer Gift Guide
THE OBJECTIVE
CREATE NARRATIVE AROUND PRODUCTS FOR SUMMER
I was tasked to spearhead the copy aimed to convert newsletter readers to shoppers of the Limited EDITION boutique by shaping a narrative around the essentials for making the most of the tropical oasis in the summer.
RESOURCES
I referred to the product copy provided by the product’s web pages to describe the products:
STRATEGIES
My approach for reworking the copy included:
Rephrasing the copy so it is consistent with each unique brand without using the exact copywriting,
Ensuring the copy inspires a fun and chic summer, and
Offering ideas for gifting and/or use of the products.
THE RESULTS
The Marketing & Digital Coordinator created the newsletter design in Canva. The editing process was a team effort to fix misspellings or grammatical errors. The Marketing Manager approved the final copy and design.
