THE MIAMI BEACH EDITION

This leading luxury branded hotel creates seamless, enchanting, long-lasting experiences for its guests.

The Culture and Entertainment Department at The Miami Beach EDITION curates programming on the property for hotel guests, members, and residents and manages all marketing efforts for the property. Seven Rooms is the platform used to promote and manage booking for dining outlet experiences, reservations, and other entertainment activations throughout the property.

EXPERIENCE PROGRAMMING

https://www.sevenrooms.com/experiences/themiamibeachedition?venues=themiamibeachedition%2Cmarketatedition%2Cmatadorroom%2Ctropicalecabanas%2Cbasementbowling&group_venue=themiamibeachedition

Seven Rooms

THE OBJECTIVE

PIQUE INTEREST & INCREASE BOOKING

As the Marketing and Communications Coordinator, I develop the copy and collaborate with the Marketing Manager and Marketing and Digital Coordinator to refine and strengthen all the content on Seven Rooms. This ensures that guests have all the necessary information regarding the programming to pique interest and generate excitement to increase attendance.

Oftentimes, I rework blurbs provided by our collaborating vendors or draft copy based on meetings with vendors. The image on the left displays the original copy provided by Jungle Johanna, a local influencer and Pilates instructor. The image on the right displays the copy I produced.

RESOURCES

STRATEGY

The following outlines my strategy in crafting the copy for this page:

  • The first sentence of the body section is listed as the preview text on the home page of Seven Rooms. This is a dynamic Pilates sculpt because of Johanna’s immense following and support cultivated with her vibrant personality. She also offers guests a balance of physical activity and relaxation by concluding the workout with a sound bath.

  • The format I created presents the following key information in a clear and digestible outline for the user.

    • Blurb

    • Location

    • Date

    • FAQ

    • Parking

    • Instagram Information

    • Disclaimer: Photography & Contact Information

  • The present tense allows the reader to connect with the information as if were already happening as opposed to deferring the experience in the future.

CHALLENGES & COLLABORATION

The Marketing Manager felt the format needed revamping. His reworked format is displayed on the left.

Based on his feedback, he wanted to make the pages more on-brand and digestible. He preferred to remove bold and shift all housekeeping information under a header labeled “Know Before You Go.”

With collaboration, we finalized the format on the right. I avoided linking and using words like “click” or “here” because these do not offer users a clear understanding of links at a glance view.

THE RESULTS

For recent samples of my copywriting on Seven Rooms, visit The Miami Beach EDITION’s Offers Page.

The Marketing & Digital Coordinator also creates Instagram story designs and newsletters using finalized copywriting I contributed to on Seven Rooms or the Monthly Happenings brochures.

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BASEMENT MIAMI